Converge Communications was conceived in 2017 by Ximena Gonzalez. After more than a decade of thorough observation and research, she came about with the idea -- and courage -- that would help solve one of the problems most commonly faced by Architects & Designers: building a reputation.
Part of the marketing toolbox, Public Relations has played a significant role in raising the profile of countless Architecture & Design firms around the globe. Nevertheless, Canadian firms seem to hestitate and stick to less-than-ideal marketing practices that fail to reach their audiences. This is especially true in Alberta, where despite the talent of local firms, major projects are often assigned to big-name companies from outside the province.
At Converge Communications we are going to change the rules of the game. The time has come for Albertan firms to step into the spotlight and show the world what they are capable of. And we are here to help you get there.
Founder, MEDes, BArch, Public Relations Diploma
After more than a decade of holding different positions, as well as pursuing extensive training in Architecture and Urban Planning, Ximena found herself dissatisfied with the direction of her career. An undeniable passion for writing about the subjects of her fields of expertise became evident as she wrote her Master's thesis: The Place of Planners in Tourism Development Planning.
Since her early years as an Architecture student in Mexico, Ximena was fascinated by the wide knowledge gap that separates Architects -- and other design professionals--, from the end users. What she found more shocking, was that this gap didn't seem to matter to her peers. She truly felt out of place.
Now as a Public Relations specialist at Converge Communications, her goal is to help Architecture & Design professionals gain credible media exposure and build a strong reputation in their community. Architects & Design professionals should not only reach all of their potential audiences, to be relevant, they have to clearly explain the value of their work to society and the environment. She chose this career path to contribute in filling the gap between architects, designers, and their clients.
Her international experience and eclectic educational background in Architecture, Environmental Design, and Public Relations give Ximena a unique edge to solve the communications needs of Architecture & Design firms.